Exactly what you're not expecting.
404 Gin Bottle


To celebrate the end of a successful year with our clients and ring in the new one, we wanted to gift an enjoyable drink to be merry with. So, we created a custom, limited edition, 404 Gin, made from the hearts of Pound & Grain. Just like all our favorite 404 pages, it’s exactly what you’re not expecting. Scroll to see what we mean.

The soul of Gin



Take a sip of 404 Gin and embark on an unexpected journey of flavours. Surprisingly smooth (read: bottom’s up!), you’ll be greeted with refreshing notes of juniper.

Orange Peel

A popular gin botanical, orange peel adds a zesty punch of flavour to 404, complimenting the earthy notes of cinnamon. What does that mean? We’re not sure, but it tastes &#@!ing great.

Orange Peel

Ceylon Cinnamon

This isn’t your grandma’s baking cinnamon. Ceylon cinnamon is fancy cinnamon, adding a hint of spice that evens out the fresh juniper and orange citrus.

Did someone say happy hour?

In order to find the best tasting cocktail for our 404 Gin, we tested quite a few. During working hours. All in the name of QA, of course.

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404 - Oops something went wrong

Perhaps we jinxed ourselves by calling our drink 404, because (as per usual) something unexpected happened. Due to prohibition-like restrictions, we were unable to send a bottle of 404 Gin to our friends across the border. So instead, we combined our hustle with our heart to create custom cocktail shakers so they could get in on the delicious holiday fun, too.


With just a few simple ingredients and a couple of steps, refresh your page palette with our CMD+R cocktail.

Here’s what you need

Mint Leaves
Simple Syrup
404 Gin
Fresh Lemon
Club Soda

1. Get minty with it

Muddle 4 mint leaves with 1 ounce of simple syrup in a shaker

2. The 404

Add 2 ounces (give or take) of 404 Gin and 1 ounce of fresh lemon juice

3. Shake things up

Fill shaker with ice and shake, shake, shake until frosty

4. Splish splash

Strain into an ice filled glass and add a splash of club soda

5. Do it for the gram

Garnish with a mint sprig and lemon peel, post your #404gin creation, and enjoy!

Cheers to

How we did it

In collaboration with Pemberton Distillery Inc., we chose a delicious gin, then designed custom 404 gin labels and packaging. For our American friends, custom shakers were engraved and all was packed as a team before being sent off to the people who allow us to do what we love to do.

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